Email is older than tweets, blogs, and SMSes — or as old as the Internet.
So why is it that so many people still don’t get it right?
I mean, email could easily be termed as the “killer app of all time”. So it fails my understanding why so many people give so less time to think what they are writing in an an email before hitting the “send” button.
So here it a great resource from the marketing guru, Seth Godin, who has created this 36-points checklist for email users.
Checklists are known to save lives – during medical surgeries and airline journeys. Email writing is no different. Though it’s not a matter of life and death here, well, in some cases it may be!
So over to Seth…