36-Point Checklist for Using Email Effectively

Email is older than tweets, blogs, and SMSes — or as old as the Internet.

So why is it that so many people still don’t get it right?

I mean, email could easily be termed as the “killer app of all time”. So it fails my understanding why so many people give so less time to think what they are writing in an an email before hitting the “send” button.

So here it a great resource from the marketing guru, Seth Godin, who has created this 36-points checklist for email users.

Checklists are known to save lives – during medical surgeries and airline journeys. Email writing is no different. Though it’s not a matter of life and death here, well, in some cases it may be!

So over to Seth…

[Read more…]

Grab My Free Online Copywriting Course

Copywriting for Smart People is a ‘FREE’ 10-lesson course on persuasive copywriting.Icon - Free Red

In these 10 lessons, I’ll share with you the simple secrets that the world’s best copywriters use to create successful sales letters that are engaging and persuasive.

This course is a compilation of whatever I’ve learnt through my experience as a writer and copywriter over the past eight years, and using my training from American Writers & Artists Inc. (AWAI).

All in all, Copywriting for Smart People will give you some of the best, most effective copywriting tools that you need to become a successful copywriter.

So what are you waiting for? Click here to sign up now!
[Read more…]

I Have a Story: Thrillophilia

I recently did a post on the only reason that compels someone to buy stuff from you – the business owner.

Therein, I suggested how every visitor on your website, or every sales enquiry you receive, is from a person who wants you to solve his problem.

He wants you to help him become richer, stronger, healthier, and happier. He wants you to help him ease his problem so that he can sleep peacefully at night.

So, he wants to buy what you sell. That’s why he approaches you.

But the moot question here is – How do you make him love to buy from you?

The answer – Tell him a story.

Tell him a story that he wants to believe, not what you want him to believe.

Tell him how his problem can be solved, not how only you can solve his problem.

Don’t convince him to buy something that he doesn’t want or need. Instead, help him overcome his objections to buy from you.

Remember, every prospect is a worried man. There is an uneasiness that lurks in his mind.

I Have a Story
At Copywriter In India, I am starting this new initiative called “I Have a Story” that will project small Indian businesses or startups who have a great story to tell to their prospects, and who have already take a leap over their competitors in their storytelling.

[Read more…]

Copywriting and The Power of Less

I recently read ‘The Power of Less’ written by the leading blogger on good living, Leo Babauta. In this book, Leo masterfully teaches the fine art of focusing on the essential and eliminating the superfluous.

With the amazing number of distractions that come from every corner of modern life, it’s remarkable that we’re ever able to accomplish anything.

The Power of Less demonstrates how to streamline your life by identifying the essential and eliminating the unnecessary. This frees you from everyday clutter and allows you to focus on accomplishing the goals that can change your life for the better.

I find a lot of things common between the concept of the power of less in living your live, and in writing a sales copy.
[Read more…]

A Writer’s Diary #28: Write Like You Talk

As someone who spends a lot of time writing, I have battled the elusive writer’s block on more than one occasion.

While I’m quite productive when I don’t have the writer’s block, there are times when I find myself stuck.

I thought today I’d share one simple yet very important trick I’ve started using to overcome writer’s block.

Here’s a post written recently by Seth Godin, which has solved a lot of my problems whenever I’m stuck for ideas on what to write next. I hope it’ll help you a lot as well.

So let’s get started.
[Read more…]

20 Quick Tips to Delight Your Prospect

  1. Know what she wants to hear from you, not what you want to tell her.
  2. Know her problem and the best way to solve it.
  3. Know what motivates her, and fuel her motivation.
  4. Focus on her ‘experience’ with your product or service, not on your product or service.
  5. Respond to her questions, feedback, criticism…as soon as possible.
  6. Talk to her in a way you would like to listen from her if your roles were reversed.
  7. Listen to her.
  8. Help her buy, but don’t sell to her.
  9. Create a seamless buying experience for her.
  10. Make her feel special.
  11. Make it easy for her to get in touch with you.
  12. Miss her when she is gone, and tell her you missed her. Offer her rewards for coming back.
  13. Send a small, personal gift on her birthday or anniversary.
  14. Recognize her loyalty.
  15. Know that she doesn’t expect you to be perfect, so apologise for your mistake (if any) without any delay.
  16. Exceed her expectations.
  17. Tell her what she doesn’t know to win her trust.
  18. Ask your employees to treat her the way you treat her.
  19. Be very clear in your communication because she hates jargons.
  20. She has the attention span of a goldfish. So don’t go too long without contacting her.

A Writer’s Diary #27: 10 Tips for Enjoyable Writing (and Life)

“Life is actually really simple, but we insist on making it complicated.” ~ Confucius

If you work in a creative field like writing, there comes a time (or many times) you feel a burnout. You are exhausted, feel depleted, and lack inspiration and motivation.

You begin doubting your capabilities and the value of your work. Your enthusiasm is missing. Your ideas have dried up and you fear everything you write isn’t worth publishing.

In such times, use the following 10 tips to bring the joy back to your writing and other areas of your life.
[Read more…]

The Only Reason People Will Buy What You Sell

Every visitor on your website, or every sales enquiry you receive, is from a person who wants you to solve his problem.

He wants you to help him become richer, stronger, and healthier. He wants you to help him ease his problem so that he can sleep peacefully at night.

So, he wants to buy what you sell. That’s why he approaches you, or your website.

But if you see this as an opportunity to ‘push’ your product, instead of offering a solution to what the prospect needs, you stand the risk of losing the sale that could have been made.

But how do you make him love to buy from you?

The only way you can make your prospect buy from you is to tell him a story.

Tell him a story that he wants to believe, not what you want him to believe.

Tell him how his problem can be solved, not how only you can solve his problem.

Don’t convince him to buy something that he doesn’t want or need. Instead, help him overcome his objections to buy from you.

Remember, every prospect is a worried man. There is an uneasiness that lurks in his mind.

He wants to know from you – “Is this the correct solution to my problem? And if that is the case, is your product the best source of the solution?”

That is what you, as a marketer or copywriter, need to help him out with.

Solve the problem, find your customers.

38 Great Ideas for Your Next Headline

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ~ David Ogilvy

The legendary advertising guru David Ogilvy understood that headlines are the most important part of any written communication, whether it is a sales letter, a piece of content, or even an email.

This is the reason Ogilvy was also the master of headline, like this one that he wrote for Rolls Royce:

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”
[Read more…]